20 Biggest Logo Trends #4

4. Incomplete

Basis

Incomplete fonts create an illusion to give a sophisticated look how to logo design

Missing links  can result in very fancy branding solutions. A good example is Johnson Banks’ logo for market research company Basis (above). Another example of logo design like this is Anagrama‘s subtle branding for architectural firm MTLL – in which the studio removed many elements for the branding in order to communicate the firm’s dedication to finding simple solutions. Also check out Founded‘s work for SKIRT.

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