20 Biggest logo trends # 2

02. Simplification

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Harvard University reduced its fussy emblem last year to this starkly simple logo

From Microsoft to Harvard University, many re-brands have appeared lately baring their bones. It could be argued that logo design has always followed this path – simplify a well-known logo over time as it becomes more familiar. But it certainly seems to have intensified recently, with more and more logos paring their design down to almost nothing.

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